Running an email campaign using a web-based email marketing such as Lyris ListManager has many benefits. Admins can manage unlimited email lists using the powerful admin panel that is browser based. It offers flexibility and security offering opt-in subscriptions and unlimited subscribers.
Using the available tools you can easily upload your email lists, collect demographics for creating segments and manage your images using the image library.
You also have the ability to run reports to see who opened your email, view what links they clicked on and check to see if any of your subscriber’s emails bounced.
There are built in templates available or you can build you own. Using the insert URL option under "Create New Content-HTML Message Tab" you can import a website URL. This tool is useful if you have pre-designed your newsletter in a web editor like Dreamweaver or FrontPage then uploaded the page to your website domain.
Other features that you will find useful are the include attachments under create new content or the web surveys using the wizard under utilities to create a survey.
With Lyris ListManager, you can send to a few hundred or millions of email addresses at one time. Try a demo today of Lyris ListManager available at Mailing List Services. Just point your browser to http://www.mailing-list-services.com and start a successful email campaign today.
Monday, February 23, 2009
Friday, February 13, 2009
Marketing Your Business
Market Your Business
In today's economy small businesses need to market and network on a higher scale to get the attention of prospects and customers and connect with other people who can help promote your services or products.
There are several ways you can do this via the internet.
1. Get a mailing list and send out a business newsletter with articles to keep customers and friends up to date on your services. There are many email list providers that offer opt-in e-mail services. I recommend Mailing List Services at http://www.mailing-list-services.com
2 Create a website and market your website URL on your business cards, invoices, automobile and local newspaper. Keep it updated with your current contact info, business hours and services. Be creative to entice vistors to stay on your site.
3. Create a blog and write information articles about your services. In your daily operations of running your business you have solved or offered solutions to customers about your products or services. Blog about it, this can help others who may be having the same problem and are searching the internet for information. Make sure your website URL is at the end of each blog post as this can bring in new prospects that read your article.
4. Offer coupons but only make them available on your website. You can create coupons in MS Word and turn then into a PDF document and upload to your website. Run a coupon add in local newspapers with the URL link to the coupons on your website.
Chances are visitors will also browse your website.
5. Create an ebook and offer it on ebay for 1 penny or more. The object is to get people to buy it for the information you have to offer or share. Make sure your website address and other information is available. Great way to get people to visit your website and bring in new customers.
6. Signup with social network groups like Facebook, Twitter and LinkedIn. There are people all over the world who network in social networking sites.
7. Sponsor a school athletics program. The kids can were jerseys showing your business as a sponsor.
8. Write a Press Release about company services
Marketing on the internet is critical to the success of your business as technology grows you need to be out there and available to grow with it and keep current with the latest marketing strategy. Online marketing is great for company branding that will help get the word out about your products and services. The internet is your tool to marketing use it wisely and the doors will open to new customers.
In today's economy small businesses need to market and network on a higher scale to get the attention of prospects and customers and connect with other people who can help promote your services or products.
There are several ways you can do this via the internet.
1. Get a mailing list and send out a business newsletter with articles to keep customers and friends up to date on your services. There are many email list providers that offer opt-in e-mail services. I recommend Mailing List Services at http://www.mailing-list-services.com
2 Create a website and market your website URL on your business cards, invoices, automobile and local newspaper. Keep it updated with your current contact info, business hours and services. Be creative to entice vistors to stay on your site.
3. Create a blog and write information articles about your services. In your daily operations of running your business you have solved or offered solutions to customers about your products or services. Blog about it, this can help others who may be having the same problem and are searching the internet for information. Make sure your website URL is at the end of each blog post as this can bring in new prospects that read your article.
4. Offer coupons but only make them available on your website. You can create coupons in MS Word and turn then into a PDF document and upload to your website. Run a coupon add in local newspapers with the URL link to the coupons on your website.
Chances are visitors will also browse your website.
5. Create an ebook and offer it on ebay for 1 penny or more. The object is to get people to buy it for the information you have to offer or share. Make sure your website address and other information is available. Great way to get people to visit your website and bring in new customers.
6. Signup with social network groups like Facebook, Twitter and LinkedIn. There are people all over the world who network in social networking sites.
7. Sponsor a school athletics program. The kids can were jerseys showing your business as a sponsor.
8. Write a Press Release about company services
Marketing on the internet is critical to the success of your business as technology grows you need to be out there and available to grow with it and keep current with the latest marketing strategy. Online marketing is great for company branding that will help get the word out about your products and services. The internet is your tool to marketing use it wisely and the doors will open to new customers.
Thursday, February 12, 2009
Email Subscribers
In doing online marketing you need email subscribers. Your marketing campaigns can be easily managed through an email hosting provider that offers list management services.
Now the questions is how do you get online subscribers?
One way is to get out there and start using the social networking sites like Twitter, Facebook and LinkedIn just to name a few. Write articles that will reach out and touch the reader as if you were talking directly to them. Get their attention and make your articles interesting. Use keyword rich content that will spark their interest and help them to apply it to their business needs but keep it on a personalized level.
Start a blog and write short articles and then use http://twitterfeed.com/ to make sure your articles get twittered daily. At the end of your articles have a subscription box to your email list.
Creating interest and desire in your content is a sure way to them to submit their email for your newsletter subscription.
Need a ListManager service provider for your mailing lists? I recommend Mailing List Services at http://www.mailing-list-services.com
Now the questions is how do you get online subscribers?
One way is to get out there and start using the social networking sites like Twitter, Facebook and LinkedIn just to name a few. Write articles that will reach out and touch the reader as if you were talking directly to them. Get their attention and make your articles interesting. Use keyword rich content that will spark their interest and help them to apply it to their business needs but keep it on a personalized level.
Start a blog and write short articles and then use http://twitterfeed.com/ to make sure your articles get twittered daily. At the end of your articles have a subscription box to your email list.
Creating interest and desire in your content is a sure way to them to submit their email for your newsletter subscription.
Need a ListManager service provider for your mailing lists? I recommend Mailing List Services at http://www.mailing-list-services.com
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